Vimal Elaichi ad row explained: Why Shah Rukh Khan, Ajay Devgn and Tiger Shroff got FDA notices?

An advertisement for Vimal Elaichi featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff has triggered a regulatory debate in Maharashtra, with the state Food and Drug Administration (FDA) questioning whether the campaign indirectly promotes pan masala.

The notices, issued by Maharashtra FDA Commissioner Tukaram Mundhe, relate to a 2024 advertisement in which the three actors promoted Vimal Elaichi. The product is marketed as a cardamom-based mouth freshener, but the FDA has raised concerns over its branding and its association with the wider Vimal pan masala brand.

At the centre of the issue is the concept of surrogate advertising, where a brand promotes a legal product or service in a manner that could also reinforce consumer recognition of a restricted or prohibited product carrying the same or a closely associated brand identity. Why has the Maharashtra FDA questioned the Vimal Elaichi ad? According to the nine-page show-cause notice accessed by NDTV, the FDA believes that the use of the “VIMAL Elaichi” branding could create an association with Vimal Pan Masala.

The notice states that the advertisement “may mislead consumers” and could indirectly promote the identity of a product that is prohibited in Maharashtra. The authority has therefore questioned whether the campaign should be treated simply as an advertisement for elaichi or as a form of indirect promotion for pan masala.

The FDA has directed Shah Rukh Khan, Ajay Devgn and Tiger Shroff to discontinue their participation in the campaign and remove related promotional material from their official social media accounts. The actors have also been asked to explain their position. What is Vimal Elaichi and why is its branding relevant? Vimal Elaichi is marketed as a mouth freshener containing cardamom and other ingredients. The controversy does not appear to centre on the legality of consuming elaichi itself. Instead, the FDA's concern is about the Vimal brand identity and whether promoting an associated product can also keep the pan masala brand visible to consumers.

This distinction is important because an advertisement can promote a product that is legal on its own while potentially reinforcing the recognition of another product that is subject to restrictions.

The FDA notice reportedly states that if the use of the Vimal name is intended to “maintain, reinforce or enhance” the brand identity associated with pan masala or tobacco-related products, the communication could potentially be considered surrogate promotion. What is surrogate advertising? Surrogate advertising refers to the practice of promoting one product under circumstances where the advertising may also serve to promote a restricted product from the same brand family.

The concern is particularly relevant to tobacco and pan masala brands because direct advertising of tobacco products is restricted under Indian law. Section 5 of the Cigarettes and Other Tobacco Products Act, 2003 prohibits advertisements of cigarettes and other tobacco products, including indirect forms of advertising.

The FDA's notice has raised the question of whether the Vimal Elaichi campaign could fall within that broader prohibition if its branding and presentation effectively reinforce the identity of tobacco-linked products. Why were Shah Rukh Khan, Ajay Devgn and Tiger Shroff sent notices? The FDA has not only questioned the advertisement itself but also the role of the celebrity endorsers.

The authority has referred to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, issued by the Central Consumer Protection Authority (CCPA). The guidelines are intended to ensure that endorsements are not deceptive and that endorsers exercise due diligence before promoting products.

The FDA has reportedly sought information including copies of the actors' endorsement agreements, campaign briefs, payment arrangements and details of the due diligence undertaken before they participated in the campaign.

This means the notices are not an immediate finding that the actors have violated the law. They are show-cause notices, giving the actors an opportunity to respond to the allegations and explain their position. What penalties could the actors face? The notice cites provisions dealing with misleading advertisements and endorsements. Depending on the findings, violations may result in financial penalties and restrictions on future endorsements.

The notices have reportedly cited penalties ranging from Rs 10 lakhs to Rs 50 lakhs, along with the possibility of restrictions on endorsing products for a period of up to three years.

The eventual consequences, however, would depend on the actors' responses and the findings of the relevant authorities. Why is Maharashtra strict about pan masala and gutka? Maharashtra has a long history of regulatory action against gutka and pan masala containing prohibited ingredients.

In 2012, the Bombay High Court dealt with challenges to the state's restrictions on gutka and pan masala. The court considered the Food Safety and Standards Act, 2006, along with food safety regulations and the state's order prohibiting products containing ingredients such as tobacco, nicotine and magnesium carbonate.

The court ultimately declined to grant interim relief against the implementation of the Maharashtra Food Safety Commissioner's order. It also recognised the Food Safety Commissioner's authority to act against products containing prohibited ingredients under the applicable food safety framework.

The latest notices therefore come against a broader backdrop of Maharashtra's efforts to restrict gutka and pan masala products that fall within its food safety prohibitions. What happens next? Shah Rukh Khan, Ajay Devgn and Tiger Shroff will now have an opportunity to respond to the Maharashtra FDA's notices. The regulator's action will also put the spotlight on a recurring question in celebrity advertising: whether promoting an apparently separate product is permissible when the brand is strongly associated with a restricted product.

Also Read: Shah Rukh Khan, Ajay Devgn, Tiger Shroff get Maharashtra FDA notice over Vimal Elaichi ad: Report

EXCLUSIVE: Salman Khan, Sunny Deol, Anil Kapoor and many other prominent celebs attend David Dhawan's grand 75th birthday bash

One of the most successful directors of Bollywood, David Dhawan, celebrated his 75th birthday on the night of August 15 with lot of pomp. Interestingly, as many as 30 to 35 celebrities graced the special occasion, Bollywood Hungama has exclusively learned. The director turned 75 on August 16.

A source told Bollywood Hungama, "The party was held at his house. David Dhawan doesn't really throw bashes but this time, he did so, probably as it's a milestone birthday, and also presumably at the insistence of his family members who dote on him."

The source continued, "Besides son Varun Dhawan and others, the guests included Rajkumar Santoshi, Sunny Deol, Salman Khan, Anil Kapoor, Pradeep (Tutu) Sharma, Padmini Kolhapure Sharma, Dinesh Vijan, Sajid Nadiadwala, Rumi Jafry, and a few others. A total of around 30-35 guests attended the bash."

Bollywood Hungama also stumbled upon an exclusive picture from the birthday party of David Dhawan. The birthday boy can be seen posing with Varun Dhawan, Tutu Sharma and Padmini Kolhapure. Meanwhile, Rajkumar Santoshi is visible in the foreground.

David Dhawan began his career as a director with Taaqatwar (1989). In these 37 years, he went on to direct 45 films, including super hits like Aankhen (1993), Raja Babu (1994), Coolie No 1 (1995), Saajan Chale Sasural (1996), Judwaa (1997), Hero No 1 (1997), Deewana Mastana (1997), Bade Miyan Chote Miyan (1998), Biwi No 1 (1999), Haseena Maan Jaayegi (1999), Mujhse Shaadi Karogi (2004), Partner (2007), etc.

David Dhawan's 45th film, Hai Jawani Toh Ishq Hona Hai, incidentally released just two months ago. It starred Varun Dhawan, Mrunal Thakur and Pooja Hegde.

Also Read: Govinda urges Sunita Ahuja to “stay within her limits” after she calls him co-star Komal Rani’s “sugar daddy”

Shah Rukh Khan, Ajay Devgn, Tiger Shroff get Maharashtra FDA notice over Vimal Elaichi ad: Report

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their association with a 2024 advertisement for Vimal Elaichi. The state food safety authority has alleged that the advertisement could amount to indirect or surrogate promotion of pan masala, which is prohibited in Maharashtra.

The nine-page notice, issued by Maharashtra's food safety chief Tukaram Mundhe, asks the three actors to discontinue their participation in the campaign and remove promotional material related to the advertisement from their official social media accounts. They have also been asked to explain their position within 15 days. Why has the Maharashtra FDA issued the notices? The actors appeared together in a Vimal Elaichi advertisement in 2024. While the campaign promotes elaichi, the FDA has raised concerns over the use of the Vimal brand, which is strongly associated with pan masala.

“Upon examination of the said advertisement, it prima facie appears that the advertisement promotes the VIMAL brand, which is mainly associated with Pan Masala, a product prohibited for manufacture, storage, transportation, distribution and sale in the State of Maharashtra,” the notice stated, according to NDTV.

The authority further said the phrase “VIMAL Elaichi” appears to establish an association with the Vimal pan masala brand. According to the notice, this could mislead consumers and indirectly promote a product that is prohibited in the state.

The FDA also noted that if the use of the Vimal name is intended to maintain or strengthen the brand identity associated with pan masala or tobacco-related products, the advertisement could be viewed as more than a promotion for an independent elaichi product.

The notice reportedly seeks details including copies of the actors' endorsement agreements, campaign briefs, payment arrangements and information on the due diligence carried out before their participation in the campaign. What penalties could the actors face? The FDA has cited consumer protection provisions concerning misleading endorsements. According to the notice, violations can attract penalties, including financial penalties of up to Rs 10 lakh for a first offence, while subsequent violations can carry higher penalties. The actors could also face restrictions on endorsing products for a specified period.

The notices come as Maharashtra's food safety authorities continue their action against banned tobacco products and gutka. The latest development also brings renewed attention to the debate around celebrity endorsements of products that are marketed as alternatives to pan masala. Akshay Kumar had earlier faced backlash over Vimal ad This is not the first time a Bollywood celebrity's association with the Vimal brand has sparked controversy. In 2022, Akshay Kumar faced significant backlash after appearing in a Vimal Elaichi advertisement alongside Shah Rukh Khan and Ajay Devgn. Following the criticism, Kumar apologised to his fans and announced that he would step away from the endorsement.

Also Read: Elaichi Universe expands: After Shah Rukh Khan and Ajay Devgn for Vimal, Salman Khan comes on board Rajshree

Ranveer Singh starrer end-of-the-world action thriller Pralay, directed by Jai Mehta, goes on floors in Mumbai

Headlined by Ranveer Singh, Pralay the ambitious new end-of-the-world action thriller, has officially gone on floors in Mumbai, marking the commencement of filming on one of the most keenly-awaited films.

The film marks Ranveer Singh’s next major motion picture release following Dhurandhar and Dhurandhar The Revenge, which emerged as the highest-grossing film of all time. With Pralay, the actor once again ventures into an unexplored cinematic landscape that is new and disruptive. Ranveer not only headlines the film but also serves as a producer, taking on a story that demands both physical intensity and emotional conviction.

For Ananya Birla, Pralay, a Birla Studios production, reflects her ambition to push the landscape of cinema as a creative catalyst who is looking to collaborate with the modern game-changers in India. For Hansal Mehta and Sahil Saigal’s True Story Films, it reflects a belief in creating disruption through content.

Pralay stars Lokah breakout actress Kalyani Priyadarshan in a pivotal role, further bringing together an exciting new generation of talent.

Bringing together an ensemble of creative and technical talent from India and around the world, Pralay is directed by Jai Mehta, whose work on Scam 1992: The Harshad Mehta Story, which he co-directed with Hansal Mehta, and Lootere has earned widespread acclaim. The film plunges audiences into a relentless odyssey, unfolding against the terrifying possibility of an end-of-the-world catastrophe.

Set against the unmistakable pulse and landscape of Mumbai, Pralay is an original story that seeks to marry breathtaking spectacle with a deeply human emotional core. At its heart is a journey of survival, courage and the instinct to fight for what matters most when the world as you know it begins to collapse.

The film is being shot at live locations in and around Mumbai, as the makers embrace the physicality and unpredictability of real-world environments. This approach brings heightened scale, texture and realism to a world on the brink of annihilation.

Pralay had been in highly technical and intensive pre-production for several months. It’s unprecedented mounting has already earned it the distinction of being one of the most talked about and highly anticipated projects coming out of Indian cinema in current times.

Also Read: Farhan Akhtar takes a dig at Ranveer Singh over Don 3 exit? says “It was a month away from filming, which seems to be a pattern nowadays”

Jackky Bhagnani returns to acting after six years with Independence Day anthem 'Tere Rang Mein': "I wanted the street credibility and respect of Gen Z"

Jackky Bhagnani has returned to acting after a six-year gap with the Independence Day anthem 'Tere Rang Mein,' released under his music label Jjust Music. The actor-producer said the song offered him an opportunity to return to the screen with a project that was personally meaningful to him.

Bhagnani described himself as a patriot and said the nature of the song played an important role in his decision to face the camera again. “I am a patriot by heart. It’s been quite some time since I faced the camera. So, I thought the best way to come back is with the right cause,” Bhagnani said.

The actor's return comes after several years of focusing primarily on film production. According to Bhagnani, stepping away from acting was a conscious decision as he worked behind the scenes and became more involved in producing films. Jackky Bhagnani on focusing on film production Bhagnani said his experience as a producer made him rethink the way he wanted to approach his acting career. He explained that producing his own films gave him greater control over the projects he wanted to associate with. “I realised that I should produce my own films because if I do that, no one will question it,” he said.

The actor-producer also spoke about wanting to establish greater credibility among younger audiences. He said that even when some of his films performed well, he felt he had not received the recognition he was looking for as an actor. “I felt that even in the films that were working, I wasn’t getting credibility. I wanted the street credibility and respect of Gen Z, they should see that this is made by me,” Bhagnani shared.

Now that he is returning to acting, Bhagnani said he is not looking to sign projects simply for the sake of being on screen. Instead, he is searching for a role that offers something different.

The actor said he is looking for something “disruptive” for his next acting project, suggesting that his return to films will be guided by the kind of material he finds creatively interesting. Jackky Bhagnani praises wife Rakul Preet Singh Bhagnani also spoke about his wife, actor Rakul Preet Singh, who will soon be seen as Surpanakha in Nitesh Tiwari's Ramayana: Part 1. The actor-producer expressed confidence in her performance and said the film could introduce another side of her talent to Hindi-speaking audiences. “Rakul is my superstar. She has seen superstardom in the South. She has so much more to offer to the Hindi audience, and Ramayana will do that for her,” he said.

Bhagnani also acknowledged the challenges involved in portraying a character such as Surpanakha. “Surpanakha can be a tricky character, but she has played it with elegance,” he added.

Rakul will feature alongside Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita and Yash as Ravana in the upcoming epic. The film is scheduled for a worldwide theatrical release on November 6, 2026.

Also Read: Rakul Preet Singh joins #WhatsOnYourPlate challenge, nominates Jackky Bhagnani and Tamannaah Bhatia

Ramayana English trailer: Namit Malhotra DECODES DNEG’s AI-powered lip-sync technology!

The English trailer of Nitesh Tiwari’s Ramayana: Part 1 has been released by Sony Pictures for audiences worldwide, offering an international preview of the upcoming epic. While the scale and visual effects have drawn attention, one of the key talking points has been the technology used to ensure that the actors’ lip movements match the English dialogue.

Unlike conventional dubbed versions, where a new voice track is placed over the original footage, the English version of Ramayana: Part 1 uses DNEG’s AI-powered technology to digitally adjust the actors’ mouth movements. Producer Namit Malhotra has now explained how the process combines human performances with technology to achieve a more natural result. Namit Malhotra explains how Ramayana’s English lip-sync was created Speaking to ET Now, Malhotra stressed that the process did not begin with AI. According to the producer, the first step involved human voice performances, with members of the principal cast also contributing their own English voices.

“If you've seen that, where we've got tremendous praise, where we've actually brought in human actors, voice actors, who actually come in and performed the voice performances. Some of them actually are done by the actors themselves, who have a good command over the language and are able to emote appropriately in a different language,” he said.

Malhotra explained that this human-led approach was important to preserve the emotional quality of the performances. “So we've done that as a first step to make sure that the rendering of that expression and emotion is authentic, and it's led by humans. There is no AI whatsoever,” he added.

The next stage involved creating the appropriate lip movements for the English dialogue. Malhotra said human artists first established the foundation for how the characters’ lips should move in sync with the new voice performances.

“There is no AI whatsoever. We followed that up with what we're calling, because we are trying to make the lip sync in line with the voice. So we have a next step, which is again done by humans, where you actually have people coming in, what we call a human driver that actually creates this foundation of how the lips actually move and how it syncs itself to the voice itself,” he explained. How AI was used in the final stage According to Malhotra, the challenge was not simply matching a voice to an actor. The team also had to ensure that the voice performance, facial appearance and lip movements worked together convincingly.

“And it looks appropriate because the best voice actor may not have the right face for the actor on screen. So we are making sure that you've got the voice actors, we've got people whose faces and lips match the look of the actors,” Malhotra said.

The final stage involved a technology tool developed specifically for the project. “And then we're using bespoke technology tool that we've created, leveraging AI, to stitch that into the face of the actor so it feels absolutely seamless,” he added.

Malhotra said the objective was to make audiences feel that they were watching the original actors actually perform the English dialogue rather than watching a traditionally dubbed version.

“So when you're now watching it, you feel like you're watching them actually speak with that authenticity and emotion, whilst not being taken away by subtitles and, you know, dubs that never quite deliver what's happening,” he said.

He further explained that the technology was developed with theatrical presentation in mind. “This is sort of how the technology was created, again, to deliver at a cinematic quality and not just as, you know, something you can pull up in front of a phone and speak in multiple languages, that's much easily done. And that's not where you need this level of fidelity,” Malhotra said. Ranbir Kapoor, Yash and Sai Pallavi lend their voices The English version also features English voice performances from the principal cast. Ranbir Kapoor, who plays Lord Ram, Yash, who portrays Ravana, and Sai Pallavi, who plays Sita, have dubbed their own voices in English.

The trailer, which runs for just under four minutes, introduces the central conflict of the film. It begins with Ravana's rise before moving into Lord Ram's 14-year exile with Sita and Lakshman, played by Ravie Dubey. It also features Rakul Preet Singh as Shurpanakha, followed by Sita's abduction and Ram's vow to confront Ravana.

The English trailer has also confirmed that Ramayana: Part 1 will have a worldwide theatrical release on November 6, 2026, ahead of the Diwali weekend.

Also Read: Ranbir Kapoor’s Ramayana to release in China with a new title

Lalit Modi DENIES Bigg Boss 20 participation, calls reports “fake news” and issues legal notice

Reports claiming that IPL founder and businessman Lalit Modi will enter the Bigg Boss 20 house have been denied by Modi, who has also issued a legal notice to publications and social media accounts that carried the claim. The clarification came a day after several social media accounts reported his alleged participation in the upcoming season of the Salman Khan-hosted reality show.

Taking to X early on Saturday morning, Modi categorically rejected the reports and said he has neither been approached for the show nor intends to participate in it.

“FAKE NEWS. PERIOD. I have NOT been approached for Bigg Boss 20. I am NOT participating in Bigg Boss 20. And I have NO intention of doing so. Amazing how a completely fabricated story can become ‘news’ without anyone bothering to ask the person concerned,” he wrote.

Modi also shared a legal notice issued by his lawyers, Hirani & Associates, and warned the publications and social media accounts that had carried the reports. “Perhaps next time, verify before you publish,” he added.

According to the legal notice, the reports suggesting that Modi had been signed as a contestant on Bigg Boss 20 are “false, baseless and mischievous.” His lawyers further clarified that Modi had not been approached by the show's producers, broadcasters, channel or any representative associated with the programme.

FAKE NEWS. PERIOD. I have NOT been approached for Bigg Boss 20. I am NOT participating in Bigg Boss 20. And I have NO intention of doing so.

Amazing how a completely fabricated story can become “news” without anyone bothering to ask the person concerned.

My lawyers have issued… pic.twitter.com/DUQZUbqUYn

— Lalit Kumar Modi (@LalitKModi) August 14, 2026

“Our Client hereby clarifies that the said reports are false, baseless and mischievous. Our Client has not been approached by the producers, broadcasters, channel or any representative of the said Programme; no person has been authorised to represent our Client or to hold out on his behalf in respect thereof; and our Client has not consented to, and has no intention of, participating in or being associated with the said Programme in any manner whatsoever,” the notice stated.

The legal notice also pointed out that Modi had not confirmed his alleged participation to any publication. It stated that the reports were published without verification or authorisation and objected to the use of Modi's name, image, photograph, likeness, voice and other personality attributes to suggest an association with Bigg Boss 20.

Meanwhile, anticipation around the 20th season of Bigg Boss continues to build. Salman Khan is returning as the host, with the Hindi edition scheduled to premiere on September 6 on JioHotstar and Colors. The show's first trailer has already teased a new format element, with Salman introducing an additional ‘jeevan daan’, or lifeline, for contestants.

Also Read: Is Elnaaz Norouzi entering Bigg Boss 20? Here’s what we know

Lakshya to star in Raakh director Prosit Roy’s psychological love story, film to begin shoot in December 2026

Actor Lakshya is set to collaborate with Raakh director Prosit Roy on an upcoming film that combines romance with psychological drama.

The actor has been receiving attention for his performances across a range of roles and is now preparing to step into a new space. Following his work in Kill, Chand Mera Dil and The Ba***ds of Bollywood, Lakshya will take on a more layered and unpredictable character in this yet-to-be-titled project, moving away from the roles he has played so far.

Roy, known for his distinctive storytelling and previously credited with Raakh, is bringing a fresh perspective to the romance genre with a narrative that incorporates psychological elements. The collaboration is expected to offer a departure from conventional love stories, with the film’s emotional core intertwined with a darker, more intriguing layer, blending the two genres in a manner not commonly attempted in mainstream romance narratives.

The project is currently in the development stage and is expected to commence filming in December 2026. The makers are also in the process of finalising the female lead, with the casting set to add another dimension to the film once locked.

The film is being directed by Prosit Roy and stars Lakshya in the lead role. Further details regarding the rest of the cast and crew are yet to be announced by the makers. The project is targeting a 2027 release.

Also Read: Prosit Roy to collaborate with Dharma Productions for a psychological romance after Raakh success: Report

Rani Mukerji becomes second Indian film personality after Shah Rukh Khan to receive La Trobe Honorary Doctorate

Rani Mukerji has added another prestigious milestone to her illustrious career. The actress has been conferred an Honorary Doctor of Letters by La Trobe University, making her the second Indian film personality to receive an honorary doctorate from the Australian university after Shah Rukh Khan.

The recognition comes in honour of Mukerji’s nearly three decades in Indian cinema, as well as her contribution to humanitarian work. Known for taking on characters and stories that have addressed social issues, women’s empowerment and important conversations, the actress has consistently used her platform to highlight narratives that resonate beyond entertainment.

Speaking about the honour, Rani Mukerji said, “Receiving this honorary doctorate from La Trobe University is one of the most humbling moments of my life,” Mukerji said. “For someone who has always believed that films can change hearts before they change minds, this recognition means more than I can possibly express.”

Over the course of her career, Mukerji has featured in films spanning several genres while also choosing projects driven by strong themes and characters. Reflecting on the philosophy behind her choices, she shared, “I have always chosen films that have made an impact in my heart first. A story that needs to be told. A story that would inspire and empower.”

The actress also spoke about the larger responsibility that comes with being an artist, particularly when representing Indian cinema and culture on a global platform. “Every artist carries a responsibility beyond performance. We quietly become ambassadors of our culture,” she added.

 

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Mukerji further reflected on the impact her work can have on audiences and how films can shape perceptions about India and its women. She went on to continue, “If my films have helped even one person understand India and its women a little better… then I feel I have fulfilled a responsibility far greater than simply being an actor.”

The honour also places Rani Mukerji in an exclusive league at La Trobe University. Shah Rukh Khan was conferred an honorary doctorate by the university in 2019, and the institution subsequently announced a PhD scholarship in his name.

With the latest recognition, Mukerji’s contribution to Indian cinema is being acknowledged not only for her performances but also for the cultural and social impact of the stories she has chosen throughout her career.

Also Read: Rani Mukerji honoured at IFFM with special citation for acting excellence: “Success is the love that remains… year after year and only grows with time"

EXCLUSIVE: Scam 1992 writer Sumit Purohit to co-direct Scam 2010 with Hansal Mehta; shooting underway

In 2020, Hansal Mehta made his digital debut with Scam 1992: The Harshad Mehta Story, a biographical financial thriller that became a groundbreaking success for SonyLIV and one of the most acclaimed Indian web series of its time. Mehta directed the Pratik Gandhi-led show with his filmmaker son Jai Mehta. Three years later, the franchise returned with Scam 2003: The Telgi Story; however, Hansal served only as showrunner, handing over directorial duties to Tushar Hiranandani. As the third season of the franchise, Scam 2010, takes shape, Hansal is set to return to the director’s chair, this time alongside a new co-director.

Bollywood Hungama has exclusively learned that Sumit Purohit will co-direct Scam 2010 with Hansal Mehta. Purohit was among the writers of the first season and is intimately familiar with the franchise’s tone and storytelling approach, making him a natural fit for the job. The screenwriter made his directorial debut with the espionage thriller series Saare Jahan Se Accha and has also directed the satirical comedy-drama Baaghi Bechare, starring Pratik Gandhi, Abhishek Banerjee and Faisal Malik, which is yet to be released. Scam 2010 will mark a significant step forward for Purohit as he transitions from writer on the first season to co-director of the third instalment.

Scam 2010 delves into the financial scandals surrounding maverick businessman Subrata Roy of Sahara India Pariwar. Marathi actor Siddharth Bodke (Devmanus, Drishyam 2) essays the role of Roy, while Kritika Singh (Rangbaaz), Moon Banerjee and CID fame Aditya Srivastava round out the principal cast. The show went on floors in late May and has since been shot across multiple locations, including Lucknow, Kanpur, Delhi, Mumbai and Dehradun. The series is expected to wrap production by mid-September, with a global premiere on SonyLIV targeted for early 2027.

Produced by Applause Entertainment and Birla Studios, Scam 2010 will chronicle the meteoric rise of Roy’s vast business empire and the prolonged legal battles that followed. Based on Tamal Bandyopadhyay’s 2014 book Sahara: The Untold Story, the new season will explore the contradictions in Roy’s public image while examining the complex intersections of markets, governance and accountability in modern Indian finance.

Also Read: Scam 2010 begins production: Hansal Mehta to direct Siddharth Bodke in new chapter

Rajkummar Rao and Wamiqa Gabbi starrer Prahaar - The Untold Story of Ujjwal Nikam to release on October 16

The much-awaited film Prahaar – The Untold Story of Ujjwal Nikam is set to arrive in cinemas on October 16, 2026. Produced by Dinesh Vijan and Maddock Films, the film is directed by Avinash Arun Dhaware and stars Rajkummar Rao and Wamiqa Gabbi in pivotal roles. The announcement has heightened anticipation around the project, which explores the extraordinary journey of one of India’s most prominent public prosecutors.

The release date was announced by the official Instagram page of Maddock Films. Sharing the update on social media, the production house wrote, “Ab hoga justice ka PRAHAAR on 16th October #PRAHAAR - The Untold Story of Ujjwal Nikam, in cinemas 16th October 2026.”

As suggested by its title, Prahaar will delve into the untold story of Ujjwal Nikam and his role in some of the most high-profile criminal trials in Indian history. The film is expected to revisit the legal battles surrounding major cases, including the 1993 Bombay Blasts and the 2008 Mumbai Train Attacks, while offering an insight into the demanding role of a public prosecutor handling cases of immense national significance.

 

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With Rajkummar Rao leading the cast, the film marks another compelling addition to the actor’s repertoire of character-driven stories. Wamiqa Gabbi, meanwhile, joins him in the Avinash Arun Dhaware directorial, adding further interest to the ensemble.

The film aims to explore not only the courtroom battles but also the personal and professional challenges faced by a prosecutor while seeking justice in cases that captured the attention of the entire nation. By focusing on Ujjwal Nikam’s perspective, Prahaar promises to offer audiences a dramatic look at the legal machinery and the people who become central to landmark cases.

With Maddock Films backing the project and Avinash Arun Dhaware at the helm, Prahaar – The Untold Story of Ujjwal Nikam is now gearing up for its theatrical release. The film will hit cinemas across India on October 16, 2026, with the makers positioning it as a story about justice, conviction and the relentless pursuit of truth.

As the announcement aptly puts it, “Ab hoga justice ka PRAHAAR.”

Also Read: SCOOP: After Eetha, Maddock Films’ Rajkummar Rao-starrer Prahaar also gets postponed

Shilpa Shetty, Arjun Kapoor to join Kiran Bedi, Jai Madaan and others at World Happpiness Summit 2026 in Bengaluru

Shilpa Shetty, Arjun Kapoor, Kiran Bedi, Sonu Sharma, Hema Sardesai, Jai Madaan and Dr Saamdu Chetri, a pioneer of Bhutan’s Gross National Happpiness philosophy, will come together in Bengaluru on September 24 for India’s first World Happpiness Summit. Hosted by Happpy AiR – Atman in Ravi, the Happpiness Ambassador, the summit will bring together voices from entertainment, public life, entrepreneurship, spirituality, wellness and social leadership to discuss a question that is often overlooked amid the pursuit of success: what does it really take to be happy?

The summit will be held at New Horizon College of Engineering against the backdrop of Bengaluru, a city known for technology, innovation, entrepreneurship and professional ambition. The conversations will look at happiness beyond achievements, financial milestones and social status, with sessions around purpose, relationships, inner peace, mental well-being, fulfilment and the pressures that accompany modern success. Shilpa Shetty and Arjun Kapoor will bring perspectives from entertainment and popular culture, while Kiran Bedi, Sonu Sharma, Hema Sardesai, Jai Madaan and Dr. Saamdu Chetri will contribute perspectives from public service, entrepreneurship, music, wellness, spirituality and the philosophy of Gross National Happiness.

At the centre of the summit is Happpy AiR - Atman in Ravi’s belief that true ‘Happpiness’ is a harmonious mix of Pleasure, Peace and Purpose — the three Ps. “We spend so much of our lives preparing to become happpy someday, after the next achievement, the next milestone or the next success. But happiness is not a destination we arrive at. It is something we can experience in the present moment,” he said. He added that the three Ps form the basis of his understanding of happiness (that’s the reason why he spells happpiness with three Ps) and that the summit is an effort to take this thought beyond an individual philosophy and create a larger conversation around what it means to live a happy and fulfilled life.

The World Happpiness Summit is part of the larger #Happpy.AiR.Movement, which seeks to create a wider dialogue around happiness, inner peace and purposeful living. The initiative comes at a time when Bengaluru continues to attract entrepreneurs, technology professionals, creators and young talent from across India, and seeks to explore whether a city known for ambition and opportunity can also become a benchmark for happiness and well-being. The World Happpiness Summit 2026 will be held on September 24 at New Horizon College of Engineering, Bengaluru.

Also Read: Shilpa Shetty attends Global Gift Gala Marbella with Eva Longoria and Maria Bravo; explains how “kindness has the power to change lives”

Malamaal Weekly 2 EXCLUSIVE: Riteish Deshmukh, Elvish Yadav, Paresh Rawal and Rajpal Yadav locked in leads, shoot begins in November

In February, Bollywood Hungama exclusively revealed that Priyadarshan’s 2006 comedy Malamaal Weekly is getting a sequel. Since then, we have been regularly updating about the film and we recently also unveiled the leading female cast, which includes Parineeti Chopra, Raveena Tandon and Shilpa Shirodkar. Now, we can reveal the male leads of the project.

Bollywood Hungama has exclusively learned that Riteish Deshmukh, Elvish Yadav, Paresh Rawal and Rajpal Yadav have been locked for Malamaal Weekly 2. Though Riteish is leading the film, sources close to the production have said that he is still reading the script and is yet to sign on the dotted line. The sequel is moving ahead with the original trio of Riteish, Paresh and Rajpal returning for the leads, along with Elvish Yadav joining as a new casting addition to the principal cast. Yadav is a popular YouTube content creator and the winner of Big Boss OTT Season 2 (2023), and this film will mark his second Bollywood outing following his debut with Tiger Shroff and Remo D'Souza's upcoming action drama. All the actors have verbally been confirmed, with the formal paperwork currently underway.

Malamaal Weekly 2 will feature a completely new storyline. However, it will retain the core thematic flavour of the original — a group of ordinary people in a small town, driven by poverty, greed and the prospect of sudden wealth, finding themselves caught in an increasingly chaotic situation. Amit Joshi, who co-directed Shahid Kapoor and Kriti Sanon's robotic rom-com Teri Baton Mein Aisa Uljha Jiya, has been brought on board to helm this film. He's currently fine-tuning the script, with plans to take it into production by November 2026.

Released in 2006, Malamaal Weekly was a box office success and was remade in three Southern languages, Telugu, Kannada and Malayalam, with Priyadarshan himself directing the Malayalam adaptation. The comedy revolved around Lilaram, a lottery ticket seller and the only literate villager. After one of his customers dies from the shock of winning a lottery, he hatches a plan to have that money all for himself. However, others from the village have also got their eyes on the money, leading to chaotic greed and comedic rivalry among the villagers. Malamaal Weekly 2 is expected to retain the comic spirit of the original while delivering a full-fledged comedy of errors for audiences.

Also Read: MEGA EXCLUSIVE: Raveena Tandon and Parineeti Chopra join the cast of Malamaal Weekly 2

Shweta Tiwari hospitalised due to dengue ahead of The Traitors Season 2 premiere: Report

Shweta Tiwari has reportedly been diagnosed with dengue and is currently hospitalized for treatment. According to paparazzo Viral Bhayani, the actress is receiving medical care and has begun her recovery. However, there has been no official statement from Shweta Tiwari or her team confirming the diagnosis or hospitalization so far.

The news comes at a time when Shweta is once again grabbing attention for her return to the reality series space. Audiences are eagerly awaiting premiere episode of The Traitors Season 2 on August 13, Thursday, where the actress will be seen alongside several prominent names, including Krystle D’Souza, Mallika Sherawat and Shalini Paasi.

Shweta Tiwari’s appearance in The Traitors Season 2 has already generated considerable curiosity among viewers. A recently released promo offered a glimpse of the actress in the upcoming Amazon Prime Video reality series, hosted by Karan Johar. In the promo, Shweta appeared to open up about her personal experiences, including her failed marriages.

In one of the moments from the promo, Shweta claimed that she had caught both her husbands cheating on her red-handed during a conversation with Karan Johar where the latter had insisted that she couldn’t be that good at catching liars – during which Shweta had said, “Apne patiyon ko cheat karte hue maine hi pakda tha (I was the one who caught them cheating red-handed). Her candid revelation has added another layer of intrigue to her appearance on the show, with viewers now looking forward to seeing more of her journey in the reality series.

Meanwhile, Shweta Tiwari has also been in the news in recent weeks following comments made by her first husband, Raja Chaudhary. He had made allegations concerning the actress and her alleged relationship with her Kasautii Zindagii Kay co-star Cezanne Khan. The claims had sparked discussion on social media, although Shweta has not been reported to have publicly addressed the allegations.

For now, fans are hoping for Shweta Tiwari’s speedy recovery. While the actress continues to undergo treatment, viewers are also looking forward to watching her in The Traitors Season 2 and seeing how she navigates the high-stakes reality show.

Also Read: Photos: Mallika Sherawat, Shweta Tiwari and Shalini Passi snapped promoting reality series Traitor Season 2

BREAKING: Chetan Hansraj plays SEVEN characters in Ramayana, including Ravana’s maternal grandfather

The trailer of Ramayana was released on July 30 and continues to dominate conversations nearly two weeks later. The film boasts a sprawling star cast, but one actor whose contribution promises to be particularly fascinating is Chetan Hansraj. Interestingly, the actor will be seen playing not one or two, but as many as seven characters in the epic saga!

In an interview with Hindustan Times, the 54-year-old actor confirmed that in Ramayana, he plays the role of Raja Mali, the maternal grandfather of Ravana (Yash). Chetan Hansraj told Hindustan Times, “Raja Mali is an important character that went down in history, and my scenes with Yash are pure fire. He is such a delight on screen, and these two characters complement each other wonderfully. It was huge for me.”

He then revealed, “After my part was wrapped, I was offered six motion-capture characters, including one of Ravana’s brothers and a demon.”

Chetan Hansraj also opened up on the criticism of the film and comparisons with Ramanand Sagar’s iconic TV series, Ramayan. He said, “We have the best action directors from Hollywood and Bollywood, and technicians on board, like Terry Notary... Makers today want to give the best cinematic experience, and that’s a vision we should understand. People who once see it on the right medium will forget all these comparisons, I am sure.”

Besides Chetan Hansraj, Ramayana stars Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Lord Hanuman and Ravie Dubey as Lakshman. It is directed by Nitesh Tiwari of Dangal (2016) fame and produced by Namit Malhotra. The music is composed by A R Rahman and Hans Zimmer. It's a two-part saga with the first part releasing on Diwali 2026. As for the second part, it'll arrive on the big screen on Diwali 2027. Interestingly, while the first part will release in India on November 8, it will arrive in international markets two days earlier, on November 6.

Also Read: Ranbir Kapoor hits back at Ramayan VFX critics; says, “There’s countless hours of work where artists are working for years”

Batwara 1947's distributor softens stand, agrees to 50-50 shows with Awarapan 2; Spider-Man’s ‘MINIMUM 2 shows in single-screens’ demand leaves exhibitors worried

On August 10, Bollywood Hungama reported that PVR Inox Pictures, the distributors of Batwara 1947, have demanded all the shows in single-screen cinemas. This added to the exhibitors' woes, as Awarapan 2 also releases this Friday, August 14. On top of it, the Batwara 1947 distributors asked for seven shows a day in two-screen theatres, 10 shows in three-screen multiplexes, 12 shows a day in four-screen cinemas and 15 shows a day in five-screen multiplexes. However, as per the latest reports from exhibitors, the demand has now undergone a change.

An exhibition source told Bollywood Hungama, “Earlier, their requirement was that 60% to 70% of the shows should be allotted to Batwara 1947. However, they have now taken note of the exhibitors’ concerns. As a result, they have agreed to a 50-50 showcasing arrangement for both films.”

As per some exhibitors, the 50-50 arrangement will also apply to single-screen cinemas. However, most single-screen theatres across the country are yet to open bookings. One of the rare exceptions is the iconic Raj Mandir Cinema in Jaipur, which has allotted two shows each to Awarapan 2 and Batwara 1947.

Spider-Man adds to exhibitors’ woes

But even as one issue appears to have been resolved, exhibitors are now faced with another challenge. On Tuesday, the distributors of Spider-Man: Brand New Day sent an email to cinemas, asking them to continue playing the film with a substantial number of shows.

A trade source revealed, “In single-screen cinemas, they have asked for a minimum of two shows a day, while in two-screen theatres, the requirement is at least three shows daily. In three-screen cinemas, they have asked exhibitors to allot one full screen, comprising five shows a day, to Spider-Man: Brand New Day. In four-screen properties, the demand is for seven to eight shows, including at least one evening and one night show. In five-screen cinemas, they have asked for nine shows, while properties with six screens or more have been asked to allot 11 to 12 shows. They have also specified that at least two screens should be allotted to the film in six-screen plexes.”

The source further said, “Sony’s directive has once again left exhibitors anxious as they are unsure how to divide the shows between the three films. Of course, Sony feels justified in making these demands as Spider-Man: Brand New Day continues to remain rock-solid at the box office. It collected around Rs. 9 crores on Tuesday, and it is clear that the film will continue to perform strongly over the Independence Day weekend. But for exhibitors, the challenge will be to divide the available shows in a way that satisfies all three distributors.”

An exhibitor from Nawalgarh, Rajasthan, speaking on the condition of anonymity, sighed, “We always face this problem of doing ‘batwara’ of shows while making sure that none of the distributors is upset with us. We just wonder when this ‘awarapan’ will end.”

Also Read: EXCLUSIVE: Batwara 1947 vs Awarapan 2 show-sharing TUSSLE begins; distributor of Sunny Deol-starrer asks for ALL shows in single-screens; Spider-Man’s rock-steady run complicates the battle

Sayani Gupta to make U.S. feature film debut with Arya

Indian actor Sayani Gupta is set to make her U.S. feature film debut with Arya, an upcoming independent film written and directed by Neil Tuli. The project is currently being filmed in Duluth, Minnesota, with principal photography underway.

Gupta will play the titular character, Arya Sinha, a disciplined piano teacher who has trained at a prestigious Indian conservatory. According to the film’s synopsis, Arya reluctantly travels to northern Minnesota after taking up an assignment to help revive a struggling school band programme. While pursuing the opportunity, she also hopes to advance her career ambitions in India.

However, Arya’s new surroundings prove to be far different from what she is accustomed to. As she struggles to adjust to the unfamiliar and chaotic environment, she is forced to reconsider her tightly controlled approach to life. The story follows her journey as she confronts insecurities she has kept hidden and begins to develop a different understanding of what success means to her.

Gupta is known for her work in films and series including Delhi Crime, Axone, Parched and The Hungry. Her breakout performance came in Shonali Bose’s Margarita with a Straw, in which she played a blind Pakistani-Bangladeshi queer student activist. The film premiered at the Toronto International Film Festival in 2014.

She later received an International Indian Film Academy Award nomination for her performance in the Hindi socio-political drama Article 15, which is currently streaming on Netflix.

For Tuli, Arya marks his feature directorial debut. He has previously worked in strategy roles at Netflix and Illumination. The film is being produced through his banner American Haathi, along with Pallavi and Keertana Sastry of Adda G Productions, known for Land of Gold.

Apart from acting, Gupta has also explored filmmaking, having written, directed and produced the short film Aasmani. She is also serving as an executive producer on Arya, adding another role to her involvement in the project.

Also Read : Bejoy Nambiar-backed Duet, starring Sidhant Gupta and directed by Sheetal Menon, becomes first short film to release on Spotify

EXCLUSIVE: Wamiqa Gabbi joins Rishab Shetty in Prasanth Varma’s Jai Hanuman

2026 is turning out to be a great year for Wamiqa Gabbi. The Jubilee actress kicked off the year with the box-office success of Akshay Kumar and Priyadarshan’s Bhooth Bangla, followed it up with Pati, Patni Aur Woh Do, and is now earning acclaim for her performance as Chandra in her recently released Tamil film, DC: The Bloody Valentine. Her “acche din” are set to continue, as she has now bagged possibly the biggest film of her career.

Bollywood Hungama has exclusively learned that Wamiqa Gabbi has been signed on for Rishab Shetty’s upcoming pan-India mythological epic, Jai Hanuman. She will play a prominent and powerful character in the Prasanth Varma directorial, though details about her role are being kept under wraps. The actress is said to be excited about stepping into the immersive world of mythology, action and devotion, and will soon join the film’s Hyderabad schedule.

Jai Hanuman is the much-awaited sequel to Prasanth Varma’s 2024 blockbuster Hanu-Man, which starred Teja Sajja as a petty thief who discovers Hanuman-like powers. Rishab Shetty, who emerged as a pan-India star following the phenomenal success of the Kantara franchise, takes over as the lead in the sequel and will essay the role of Lord Hanuman. The film is described as a high-octane action epic set in Kaliyug that celebrates Hanuman’s unshakable devotion, loyalty and timeless strength while presenting him as an immortal spirit.

Produced by Mythri Movie Makers and presented by T-Series, Jai Hanuman expands the Prasanth Varma Cinematic Universe (PVCU), a superhero universe drawing profound inspiration from the sacred tapestry of Indian history. Other upcoming films under the PVCU include Mahakali, centred on Goddess Kali, and Adhira, based on Lord Indra. The film went on floors in March, and shooting has since been progressing at a brisk pace, with a mega theatrical release planned for the second half of 2027.

Meanwhile, Wamiqa has several exciting projects lined up. She will next be seen alongside Rajkummar Rao in Maddock Films’ Prahaar, set to release in September, and will follow it up with Adivi Sesh’s action thriller Goodachari 2 later this year. Her upcoming slate also includes Dil Ka Darwaza Khol Na Darling with Siddhant Chaturvedi, Genie with Ravi Mohan, and Dharma Productions’ Kuku Ki Kundali, co-starring Bhuvan Bam.

Also Read: Wamiqa Gabbi says brother Puran Gabbi earned Awarapan 2 on his own merit in an emotional post after the trailer release

BREAKING: EXCLUSIVE footage of Ramayana to be screened at Big Cine Expo 2026, Chennai; Rakesh Roshan to receive Special Achievement Award

An exhibition called Big Cine Expo is held every year where theatre owners, design consultants, equipment manufacturers, system integrators, project management professionals, and industry stakeholders come together to celebrate cinema and the exhibition sector. One major highlight of the expo is the presentation of exclusive footage from an upcoming film. And at this year’s edition of Big Cine Expo, attendees will get a chance to watch exclusive glimpses of arguably the most awaited film of the year – Ramayana! The period epic stars Ranbir Kapoor, Yash, Sunny Deol, Sai Pallavi, Ravie Dubey, Rakul Preet Singh, Lara Dutta and others.

The Big Cine Expo 2026 will be held on August 18 and 19 in Chennai, and the Ramayana glimpse preview will take place on the first day. Attendees will be strictly prohibited from using their mobile phones or recording any part of the presentation. This is because the team will showcase visuals from the film that have not yet been revealed to the public. Members of the organizing team will also be stationed inside the screening area to ensure that no one records the footage or clicks any pictures or videos during the presentation.

However, the film’s actors, director Nitesh Tiwari and producer Namit Malhotra, will not be present at the Big Cine Expo. Instead, Parminder Chadda, Technical Head at Prime Focus, will present the exclusive Ramayana footage.

In the 2024 edition of Big Cine Expo, Atlee shared exclusive glimpses of the Varun Dhawan-starrer Baby John (2024). A year before that, Boney Kapoor showed some scenes from his acclaimed film Maidaan (2024), while in 2022, exciting scenes from the Ranbir Kapoor-Alia Bhatt starrer Brahmastra (2022) were shown to the attendees.

Big honours at IMAX Big Cine Awards

On the same day, August 18, the IMAX Big Cine Awards 2026 will also take place. Blockbuster filmmaker Rakesh Roshan will be felicitated with the Special Achievement Award. Meanwhile, Roopbani Cinema in Purnia, Bihar, run by Vishek Chauhan, will be honoured with the Best Single-Screen Theatre of the Year Award. Vishek Chauhan is well-known in industry circles for his no-holds-barred and headline-grabbing views on cinema exhibition and the box office, and has also recently turned author.

Roopbani Cinema will share the honour with Mukta A2 Bharatmata in Lalbaug, Mumbai. The heritage single-screen theatre, which has been an important destination for Marathi and regional cinema since 1941, remained shut for a few years before reopening earlier this year on March 24. The revamped theatre now boasts Dolby Surround Sound, 2K laser projection and upgraded seating options, including recliners and sofas.

AMB Cinemas, City Pride, Roongta Cinemas, Rajhans Cinemas, Connplex Cinemas, Starline Cinemas and several other cinemas and exhibition chains will also be honoured across various categories at the awards.

Also Read: Nagarjuna praises Ramayana: Part 1 trailer; says, “I really liked Yash and Ranbir Kapoor”

Excel Entertainment turns 25: Farhan Akhtar, Ritesh Sidhwani announce Excel Origins to back filmmakers under 30

As Excel Entertainment marks 25 years in the Hindi film industry, co-founders Ritesh Sidhwani and Farhan Akhtar have announced Excel Origins, an initiative aimed at discovering and supporting a new generation of filmmakers.

Sidhwani and Akhtar announced the initiative through their social media posts, looking back at the journey that began with Dil Chahta Hai. The 2001 film, which marked Farhan Akhtar’s directorial debut, went on to become an influential coming-of-age film and established Excel Entertainment’s interest in backing fresh voices.

Reflecting on the company’s beginnings, the duo noted that they were 26 when they started Excel Entertainment. “We didn’t have all the answers but we had an idea we believed in, the courage to take risks and the tenacity to make it happen,” they said.

With Excel Origins, the filmmakers now intend to extend that philosophy to emerging talent. The initiative will focus on filmmakers under 30, with the aim of identifying writers and directors with distinctive voices and supporting them in developing original stories.

The initiative will explore projects across genres and formats, while also creating opportunities for emerging actors and other creative talent.

 

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Looking ahead, Sidhwani and Akhtar said the next 25 years would include “Excel empowering young, aspiring filmmakers with bold ideas and the courage to tell stories differently.”

The initiative, they added, is ultimately about investing in “where cinema goes next.”

Also Read: Excel Entertainment launches Excel Music label with Universal Music Group partnership